May 10, 2007

Nelly brings “Pimp Juice” to Africa on May 18th

Nelly has recently negotiated a deal with Mojalife that will see him selling his “Pimp Juice” beverage, and other businesses in Africa. “We have already pre-produced 1.5 million cans for South Africa and we are looking at producing between 1 and 1.5 million units locally every month,” said Peter Friedman, Mojolife’s creative director. Friedman also states that Mojalife will begin exporting the beverage to other countries such as Australia, New Zealand and Nigeria, as they have the exclusive rights to it. Pimp Juice will debut for sale in South Africa on May 18th, soon to be followed by the launch of Apple Bottom jeans and Vokal clothing.

Nelly is also planning to set up shop in Africa for his Derrty Entertainment recording label. source: Technorati Cosmos: related links

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