"Our relationship with T.O.K. goes back a number of years and this new partnership only serves to strengthen the relationship," said David Mullings,
Online media provider Realvibez.com has announced a merchandise deal with leading Reggae Dancehall group T.O.K., one of the top Reggae acts in the World. The partnership is expected to leverage the popularity of T.O.K. in markets such as North America, the UK, Europe and Japan by providing a wide range of merchandise for fans of the group for the first time.
The majority of Reggae acts do not have merchandise deals, generally artiste only make money from performances and dub plates (special cuts of a record). T.O.K. also aims to use the deal to promote their upcoming album.
Craigy T one of the members of T.O.K said "We are excited to take advantage of opportunities that allow us to capitalize on our strong fan-base around the World. Reggae merchandise has usually been limited to Bob Marley and we look forward to being among the few modern Reggae acts to connect with our fans in this way,"
The first set of merchandise will be a series of posters and will go on sale later this year at Realvibez.com and select stores. Other merchandise will launch in early 2008. The promotion is also intended to create anticipation for the upcoming album from the group.
"Our relationship with T.O.K. goes back a number of years and this new partnership only serves to strengthen the relationship," said David Mullings, CEO of Random Media LLC, the parent company of Realvibez.com. "Our goal has always been to expose Caribbean entertainment culture to the World and generate more revenue for the local music industry. T.O.K. is extremely popular worldwide and was a natural choice to launch our merchandise efforts."
Realvibez is dedicated to expanding its digital presence in order to deliver content to consumers of Caribbean music culture around the world. Recent partnerships include a channel in a new P2P software by a Silicon Valley-based start-up and the first Caribbean music culture online show for a major social networking website that cannot be named as yet.
SOURCE:prweb and realvibez.com
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