Dancehall’s most promising female artist, Latifa Brown, more popularly known simply as TIFA, is slowly changing the game with her hit single “Spell It Out”.
“Spell It Out”, was released in mid-March and is already creating a frenzy in dancehall circles. The single was produced by hit-makers Ward 21 and truly showcases the diverse artist that Tifa has become. The track is currently mashing up the airwaves locally as well as, popular radio stations in North America, and Canada.
“I’m very happy, the video is finally going to be done, the song has surpassed many of my expectations, hopefully the video will do the same,” stated Tifa when asked about the current success of the single.
Tifa has teamed up once again with Dexter “3D” Pottinger to direct the music video for “Spell It Out” which will be shot on location in Kingston and in the studio this Sunday. Dexter Pottinger was also responsible for Tifa’s “Bottom of the Barrel” music video, which won the RETV MVP Award for Best Music Video Female last month.“The video will have a Disney’s High School Musical feel to it, but with a yardie twist … I don’t want to give out too much information, just make sure you check out the video as soon as it drops, it will definitely not be one to be missed,” stated and excited Tifa when asked about the concept of the video.
Apart from organizing the video shoot for “Spell It Out ”, Tifa has been spending most her time for the last month in the recording studio. Fans can look out for two new hot singles, “Single” which is featured on the Kabba Kabba riddim, produced by Equinoxx and “Without Warning”, which was produced by Esco for 111 Productions. TNT aka Badda Badda Gang, which includes Tifa, Natalie Storm and Timberlee, are also slated to do some very important recordings overseas during the month of May.
Tifa is also slated to perform at the Federation Sound 10th Anniversary celebrations in Manhattan on May 19, 2009, which will feature a host of Dancehall’s finest including, Sean Paul, Leftside aka Dr. Evil, Chino and Laden, as well as, some of the leading sound systems in the industry.
Spell It Out (2009) - Tifa