May 3, 2009

Style Week Jamaica Struts Its Way Down the Runway May 28th-31st

Saint International will host and produce the Fifth Annual Style Week Jamaica (SWJ) events on May 28th - 31st. SWJ has evolved as Jamaica's official fashion week and premier fashion center of global glamour. This event welcomes more than 30,000 attendees, including tastemakers and influencers who make up the fashion elite, celebrities, and Jamaica high society. Jamaica's TOP designers and international designers, will exhibit their designs to local and international audiences in some of Jamaica's posh locales.

The week's events include four days of fashion shows and previews, cocktail receptions, fashion seminars and workshops and after-parties. SWJ has been highly-visible and featured in international fashion media such as V Magazine, the JC Report, Fader, Pride Magazine (UK) and other publications.

Style Week Jamaica officially kicks off every day with developmental seminars and workshops lead by New York's reputable fashion educational institution Fashion Institute of Technology (FIT) and Jamaican designers.

Other informational events include a Fashion Summit, focusing on financial and business issues affecting the Jamaican fashion industry and designers, as well as The Buyers Lounge, hosted by the Jamaica Business Development Center. The lounge will provide an opportunity for private boutique owners to interact one-on-one with designers.

The participation and expansion of world class designers and models from Paris, Milan, South Africa and the U.S. proves to heighten the prestige and integral role of SWJ. "Style Week Jamaica consistently keeps its international edge and remains a major platform for Jamaica's top designers to display to the world. The annual participation of designers from fashion capitals such as Paris, London, New York, Los Angeles, Guadeloupe and Martinique are essential to the relevance and growth of SWJ. Jamaican designers are given an international point of reference by these designers. Designers also get the chance to interact in a profound way with an international fashion design experience," says Deiwght Peters, CEO and Founder of Saint International.

Two of the most anticipated events of Style Week Jamaica are FASHIONBLOCK and the Saint Style Awards. FASHIONBLOCK remains a world acclaimed event and the standard by which other fashion shows in the region are judged. This of course is because of its larger than life and detailed production including the blocking a major business thoroughfare and the staging of a 150 foot catwalk spectacle which remains to be topped anywhere in the world.

International fashion media who have witnessed the event considers it one of the top three fashion shows anywhere in the world-with favorable comparisons to the Victoria's Secret mega Christmas Show. Style Week Jamaica concludes with an 'all-white attire' affair, The Saint Style Awards. The Awards recognizes accomplishments in Jamaican fashion and acknowledges designers, models, fashion companies, socialites and celebrities who embrace and support the ever-changing and growing Jamaica Fashion Industry.

Style Week Jamaica 2009 is presented by Saint International with a stellar list of sponsors including Digicel, Air Jamaica, Island Outpost Hotels, The Jamaica Tourist Board, Mitsubishi Motors, Heineken, Nationwide News Network, Fame FM, TVJ, The Sunday Herald, The Courtleigh Hotel and Suites, Jamaque Magazine, Courts Jamaica Limited, Eye Q Optical, The Jamaica Business Development Center and Television Jamaica.

SOURCE :reuters

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