P.Diddy says his new fragrance is “luxury juice”. The scent, Unforgivable Multi-Platinum, will cost $65 for 2.5 ounces - $10 more than his first fragrance Unforgivable. "In the world of fragrances, perfumes and colognes, the actual products we use are based on 'the juice.' There are different grades of 'juice,"' Combs said during a recent telephone interview. "This is the luxury version."
He compared it to a fine wine: One year might be a great vintage for a particular wine and you love it. Then you taste the wine from one of those once-in-a-decade vintages and you go crazy for it.
source:badboy blog
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