Jun 7, 2007

LL Cool J confirmed for Red Stripe Sumfest 2007

Following an earlier announcement of the signing of R&B diva Mary J Blige, Summerfest Productions, promoters of Reggae Sumfest, have now secured the services of rap legend LL Cool J. The durable rapper-actor is set to appear on the Friday night (July 20) bill, according to a release from the organisers. Johnny Gourzong, executive director of the organisers, says that this being the fifteenth anniversary year of the event, much effort has been put into securing a first-class line-up.

He went on to say that LL Cool J has a great following and is the epitome of resilience, a trait he shares with the festival. He is by far one of hip hop's most viable artistes and a true pioneer in the music business. Carlo Redwood, group marketing manager at Red Stripe - title sponsors of the event - says that LL Cool J is an amazing artiste with great talent and is a welcome addition to the festival. "LL Cool J's stage presence and electrifying performance style is sure to attract many to the event this year," Redwood added. The festival has featured some of the biggest pop/R&B and hip hop stars over the years, including Missy Elliott, 50 Cent, Lionel Richie, Kanye West and John Legend. From his early days of rapping in front of the mirror in Queens, New York, James Todd Smith (The 'LL' reportedly stands for 'Ladies Love' with 'Cool J' meaning Cool James) has always been determined to be a winner in the game. He made his first studio recording at age 12 and never looked back. He was the first artiste to be signed to a then emerging Def Jam label in 1984, and he released the underground hit I Need A Beat, the song was the first hit for Def Jam and its success persuaded LL to drop out of school to record an album. Beginning his career with the masterful 1985 debut album, Radio, LL has since recorded numerous hits that have earned him great fame. Technorati Cosmos: related links

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