The annual New York media launch is set for a top New York Club and will be hosted this June 11th by Upscale Crowd, promoters of several top events in New York City.While the launch kick-off is restricted to the media and VIP guests only, all Sumfest fans are invited to the after party at Club Eden, 268 W 47th Street in Manhattan from 9 p.m. For the third consecutive year, Hard Beat Communications will coordinate the New York launch and subsequent North American promotion in the lead up to the festival. So far, Sumfest executive director, Johnny Gourzong, has announced a top list of reggae acts for the July 19th – 25th event. The who`s who list of performers includes Damian ‘Jr. Gong` Marley, the doctor, Beenie Man, Bounty Killer, Vybz Kartel, Mavado, Elephant Man, Lady Saw, Busy Signal, Spice, Kip Rich, D’Angel, Konshens, Prodigal Son, Black Ryno, Jah Vinci, Charly Black, Flippa Mafia and I-Octane.
On Friday night, July 24th, a series of conscious vibes will take over Montego Bay with performances from Morgan Heritage, Jah Cure, Coco T, Queen Ifrica, Da’ville, Dub Tonic Kru and Jazmine Sullivan.And on Saturday, ‘Jr. Gong’ Marley along with Nas, Inner Circle, Tarrus Riley, Etana and Rhaatid, are set to heat up the stage. The world’s greatest showcase of reggae music will officially open on July 19th and close on July 25th. Sponsors for the 2009 event include Digicel, Air Jamaica, Jamrock Magazine, Ocean Spray and the Jamaica Tourist Board among others.